Small steps. Steady progress.

Your weight loss journey, made smarter.

Your calorie and weight tracker for iPhone.Log meals, track progress, and get AI food estimatesand adaptive weekly planning with Plus.

Coming soon on iPhoneExplore the app

Illustrative app preview

LESS GUESSWORK. MORE EVERYDAY PROGRESS.

Built around your real life

One daily plan.
Room to be human.

A meal out. A busy week. A fresh start.
Bring it all together, one manageable step at a time.

01 Eat with clarity02 Build strength03 Find your rhythm

Illustrative app preview · AI estimates are editable

01 Food, without the friction

Track calories
with a photo.

Snap your meal. Review the estimate. Make it yours. Keep calories and protein in view without losing sight of the food you love.

Photo and nutrition-label estimates with Plus
Edit every food and portion before saving
Manual entries and saved meals, always free

A helpful estimate. You have the final say.How photo calorie estimates work

02 Strength, at your pace

Strength workouts
that fit your week.

Know what to do when it’s time to move. With Plus, clear exercise guides and a flexible schedule make strength part of your week.

Guided movements, with illustrated form
Sets, reps, and loads in one place
Workouts that fit your equipment and schedule

Little movements count, too.
Keep daily steps and activity in view.

Illustrative app preview

03 Progress, with perspective

Track your weight.
Adjust your plan.

One day never tells the whole story. Look at your week, understand your patterns, and choose the next step that feels right for you.

01 Look at the bigger picture

02 Review a suggested adjustment

03 Accept it, or keep your plan

Meet WiseGoal Plus

Illustrative app preview · Suggestions require enough data

A weekly check-in, not a daily judgment.WISEGOAL PLUS

Your journal.
Your choice.

Start with a local journal. Choose account sync when you want it.
Your progress photos only back up when you opt in.

A little more peace of mind

A good place to start. Room to grow.

Find your rhythm.
Choose your support.

Start with the everyday essentials.
Go Plus for a little more guidance along the way.

MonthlyAnnually

Save 50% on annual billing

7 days free with an eligible Plus trial.

WiseGoal

THE ESSENTIALS

Free

Your daily journal, at your pace.

Manual food logging & saved meals
Calories, protein & water tracking
Movement & weight history
Optional Apple Health connection
Journal export & data deletion

Coming soon on iPhone

WiseGoal Plus

MORE GUIDANCE

$59.99 per year

About $5/month, billed $59.99 annually.

Everything in Free
AI food & nutrition-label scans
Guided strength workouts
Adaptive weekly planning
Personalized meal ideas

Unlimited food scans with a paid plan.
Eligible 7-day trial includes 40 food scans.

Coming soon on iPhone

Prices in USD. Subscriptions renew automatically unless cancelled.
Availability, trial eligibility, localized prices, and renewal terms are shown before purchase in the app.

Good questions

A little
more clarity.

The things you might
be wondering about.

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What is WiseGoal?

WiseGoal is a calorie and weight tracker for iPhone. It brings food logging, movement, strength training and progress into one daily plan. Manual tracking is free; Plus adds AI food estimates, guided workouts and adaptive weekly planning. You review food estimates and choose whether to accept plan changes.

When can I download WiseGoal?

WiseGoal is coming soon to iPhone. We’re getting the app ready for launch. This page will link to the App Store when it’s available.

Can I use WiseGoal for free?

Yes. Manual food and activity tracking, saved foods, repeated meals, and existing history remain available without a subscription. Exporting your journal and deleting your data are always free. Plus adds AI food estimates, guided workouts, meal ideas, and adaptive weekly planning.

What’s included in food scans?

Food scans estimate nutrition from a meal photo or nutrition label. Paid Plus plans include unlimited scans for personal use. An eligible seven-day trial includes 40 successful scans. Temporary rate limits help prevent misuse, and scans need an internet connection. Meal ideas and weekly reviews have their own usage limits.

How accurate are food photo estimates?

Photos can’t reveal every ingredient or exact portion size. AI results are estimates. Review the foods and amounts, make corrections, and save when they reflect what you ate. You can always log a meal manually, too.

Do I need an Apple Watch or Apple Health?

No. Connecting Apple Health is optional. If you choose to connect, WiseGoal can read steps, body weight, and completed workouts, with the permissions you select. You can also enter movement and measurements yourself.

Will my plan change automatically?

You make the final call. With Plus, a weekly review can suggest a small calorie-plan adjustment when there’s enough information. You can accept the suggestion or keep your current plan. WiseGoal also supports the move into maintenance.

How much control do I have over my data?

Start with a local guest journal or choose an account for backup and sync. Progress-photo backup is a separate opt-in. You can export your journal and delete your data from the app without a paid subscription.

Small steps.
A wiser way forward.

You don’t need a perfect day. Just a place to begin.

Coming soon on iPhoneMADE FOR YOUR EVERYDAY

Your weight loss journey, made smarter.

A little better, today.

Your next small wins TODAY

Snap. Review. Enjoy.

A plan that
grows with you.

One daily plan.
Room to be human.

Chicken & rice bowl

Track calories
with a photo.

Strength workouts
that fit your week.

Goblet squat

Track your weight.
Adjust your plan.

Your week,
in perspective.

Find your rhythm.
Choose your support.

WiseGoal

WiseGoal Plus

A little
more clarity.

Small steps.
A wiser way forward.

Your weight loss journey, made smarter.Your weight loss journey,made smarter.Your weight loss journey,made smarter.

One daily plan.Room to be human.

Track calorieswith a photo.

Strength workoutsthat fit your week.

Track your weight.Adjust your plan.

Find your rhythm.Choose your support.

WiseGoal

WiseGoal Plus

A littlemore clarity.

What is WiseGoal?

When can I download WiseGoal?

Can I use WiseGoal for free?

What’s included in food scans?

How accurate are food photo estimates?

Do I need an Apple Watch or Apple Health?

Will my plan change automatically?

How much control do I have over my data?

Small steps.A wiser way forward.

Your weight loss journey, made smarter.

One daily plan.
Room to be human.

Track calories
with a photo.

Strength workouts
that fit your week.

Track your weight.
Adjust your plan.

Find your rhythm.
Choose your support.

A little
more clarity.

Small steps.
A wiser way forward.